The development of corporate identity can be varied depending on the specific needs of each customer.
In this case, the key element was the development of the logo and instructions for using the corporate identity.
Together with the customers, we determined the basic constants of the corporate identity for the Art of the North project, after which the corporate colors and additional elements were selected.
This package of services also included the development of letterheads, company envelopes, CD envelopes, business cards, letters and diplomas. In addition, we have also developed variants of corporate badges for various projects in various versions in document format, so that any authorized person can easily change the participant’s name without the need of a designer.
The corporate identity guidelines will be used in the future by other designers, including in printing houses. Such a solution allows you to stay within the framework of the developed project, but work with other participants, and not only be fixed on one designer.
The copyrights under the concluded agreement are transferred to the customers, and I can demonstrate only a small part of the work performed.
I must say that before we could choose the perfect logo for the brand, we tried about 60 design options.
The files were transferred to the customer in jpg, pdf, eps, eps vector formats.